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About Matt Simplified
Hi, I’m Matt Walter. You might have seen my photography work published in TIME, Washington Post, VICE or somewhere else. Or you might listen to bands I photograph, like Violent Soho, Clowns or Dune Rats. Check out this photo I took of Cat Stevens (yeah, the guy who wrote Matthew and Son).
But before I got to that stage, I drowned in the confusion.
What I tried
I worked hard for years to build my name as a music photographer.
I did all the usual stuff:
- took every opportunity that came my way
- photographed every band that allowed me to
- bought tickets for shows just to photograph bands
- charged $0 for work I put countless hours into
But I never made a dollar.
I was a crab in the barrel over saturating the market with free services that devalued my creative arts niche.
I was even afraid to ask for money for what I knew had a value.
Waking up one day, I had a moment of realisation.
I was thinking as a hobbyist and not as a professional – I wasn’t thinking as the owner of a creative business.
I was thinking like a photographer instead of a business owner.
Having every potential client know that I do music photography wasn’t turning my photos into dollars.
My competitors laughed at me for taking my brand seriously.
Now they don’t photograph music and I fly around the world photographing bands on tours.
Being successful in the creative industry is about so much more than the art that you make.
I needed to be:
- top 3 on Google
- presenting a website that looked as professional as my photos were
- where my competitors weren’t
- on as many different platforms as possible
But how could I achieve all of that, easily?
I had no idea where to start.
Normally, I would have had had to sift through endless webpages, YouTube videos and articles to find something that is even similar to what I was trying to achieve. It would have been frustrating.
Luckily, I have an advantage that most people don’t have – I am a digital marketer by day, photographer by night.
That means I work with brands to maximise their exposure to their product through digital platforms.
So I got to work putting that knowledge into my photography work.
Within a couple of weeks, I started to see results for important keywords, like ‘music photographer’:
That’s position one and position two on Google showing my website.
What about the results for another of my keywords, ‘music photography’:
I started teaching music photography, so I targeted ‘Learn music photography’:
Number two on the first page – not bad.
Having my website show up in the top three for important keywords was the reason I started getting paid work.
New clients were finding my work and they offered money for the work because I never had set an expectation that I would do it for free.
What creatives say.
"I built my last website with a generator and it wasn’t that great. Matt had so many fresh ideas for my new website. Things that I would never have thought of. My new website is amazing!"
Need a little more custom help?
I’m here to help you make your creative business a reality. Sometimes you just don’t want to do it yourself, don’t have time or need a little more specific help – and I’m here to help.