Supercharge your creative business.

I'm here to help you get your creative business off-the-ground.


What do you want to start or improve?


Build or improve your website so it looks just as good as your art does.


Take the mystery out of podcasting with gear and process tips.


Improve your rankings in Google so your website shows before your competitors.

Social Media

Maximise your reach on social media and get your work seen by potential customers.


Download presets that apply my photo edits with a single click.

Everything else

Want to learn something else? Check out everything I’ve written.

About Matt Simplified

Hi, I’m Matt Walter. You might have seen my photography work published in TIME, Washington Post, VICE or somewhere else. Or you might listen to bands I photograph, like Violent Soho, Clowns or Dune Rats. Check out this photo I took of Cat Stevens (yeah, the guy who wrote Matthew and Son).

But before I got to that stage, I drowned in the confusion.

What I tried

I worked hard for years to build my name as a music photographer.

I did all the usual stuff:

  • took every opportunity that came my way
  • photographed every band that allowed me to
  • bought tickets for shows just to photograph bands
  • charged $0 for work I put countless hours into

But I never made a dollar. 

I was a crab in the barrel over saturating the market with free services that devalued my creative arts niche.

I was even afraid to ask for money for what I knew had a value.

Waking up one day, I had a moment of realisation.

I was thinking as a hobbyist and not as a professional – I wasn’t thinking as the owner of a creative business.

I was thinking like a photographer instead of a business owner.

Having every potential client know that I do music photography wasn’t turning my photos into dollars.

My competitors laughed at me for taking my brand seriously.

Now they don’t photograph music and I fly around the world photographing bands on tours.

Being successful in the creative industry is about so much more than the art that you make.

I needed to be:

  • top 3 on Google
  • presenting a website that looked as professional as my photos were
  • where my competitors weren’t
  • on as many different platforms as possible

But how could I achieve all of that, easily?

I had no idea where to start.

Normally, I would have had had to sift through endless webpages, YouTube videos and articles to find something that is even similar to what I was trying to achieve. It would have been frustrating.

Luckily, I have an advantage that most people don’t have – I am a digital marketer by day, photographer by night.

That means I work with brands to maximise their exposure to their product through digital platforms.

So I got to work putting that knowledge into my photography work.

Within a couple of weeks, I started to see results for important keywords, like ‘music photographer’:

digital marketing matt simplified

That’s position one and position two on Google showing my website. 

What about the results for another of my keywords, ‘music photography’:

Music photography Matt Simplified

I started teaching music photography, so I targeted ‘Learn music photography’:

music photography matt walter

Number two on the first page – not bad.

Having my website show up in the top three for important keywords was the reason I started getting paid work.

New clients were finding my work and they offered money for the work because I never had set an expectation that I would do it for free.

What creatives say.

"I built my last website with a generator and it wasn’t that great. Matt had so many fresh ideas for my new website. Things that I would never have thought of. My new website is amazing!"

Need a little more custom help?

I’m here to help you make your creative business a reality. Sometimes you just don’t want to do it yourself, don’t have time or need a little more specific help – and I’m here to help.

For general enquiries send an email to